SEO Suite for Magento 2

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SEO Dashboard

Path:- Go to Marketing > SEO Suite Basic > SEO Dashboard

SEO Dashboard:- An SEO dashboard in form of a checklist comes to the rescue and helps you identify if the SEO settings are configured correctly and what needs to be fixed if they are not.

SEO Templates

Go to Marketing > SEO Suite Free > SEO Templates

SEO Templates: SEO Templates are used to manage Product and Category meta description, title, keywords and SEO description on your web page based on the rules defined. For e.g. create SEO template for product page, Category page, Result of layered navigation etc.

Basic SEO Information
  • Rule Type: This field allows the admin to select the Template Type. The three types of templates are:
    • Product:- Apply template to product page
    • Category: Apply template to category page
    • Results of layered navigation:- Apply template to filtered page For e.g User apply any filter on the page then this template will apply.
  • Internal Rule Name: This field allows the admin to set the name of the Rule Name.
  • Apply For Store View: This field allows the admin to select Store view where you want to apply SEO Rule.
  • Status: This field allows the admin to enable or disable the extension. If you select enable, it will be enabled for all product or filtered product. If you select disable, the template will not apply.
  • Sort Order:- This field allows the admin to set the priority of the rule. If more than one SEO Rule is assigned to a single page, then the rule with the highest value of priority parameter will be applied.
Advanced SEO Information
  • Meta title: Set meta title tag of targeted pages.Here User can set Attribute Name. E.g If user set {{var product_name}} Then the meta title is set as a product name.
  • Meta keywords: Set meta keywords tag of the targeted pages (User Can select Global Variable as value. To see the list of the global variable click on the GLOBAL VARIABLE)
  • Meta description: Set meta description tag of the targeted pages ( User Can select Global Variable as value)
  • Title (H1): Change the header (H1) of the targeted pages(user can set attribute name).
  • Additional SEO description:- add additional SEO information with keyword rich content. SEO description can be placed under the short desc. Under full desc(user can set global variable)
  • SEO description Position:-
    • Bottom of the page
    • Under short description
  • Product short description:- set Product short description on the product page. This feature is only for product type template ( User Can select Global Variable as value)
  • Product description:- set description on the product page. This feature is only for product type template ( user can set attribute name)
  • All the above features user can set Attribute name as a value of field. List of the attributes is given here which user can set as a value.

     For Product Rule Type

    [ {{var product_name}} {{var product_price}} {{var product_color}} ]

    [ {{var store_name}} {{var store_url}} {{var store_address}} {{var store_phone}}

    {{var_store_email}} ]

    For Category Template Type

    [ {{var category_name}} {{var category_description}} {{var category_url}}

    {{var category_parent_name}} {{var category_parent_url}} ]

    [ {{var store_name}} {{var store_url}} {{var store_address}} {{var store_phone}}

    {{var_store_email}} ]

SEO Configuration

SEO Settings

Go to Marketing> SEO Suite Free> Configuration

SEO settings

Go to Marketing> SEO Suite Free> Configuration

General SEO settings

  • Use Canonical Link Meta Tag For Categories: This field allows the admin to set the canonical tag for category page. If the admin sets this option as yes then canonical URL will apply in category page URL. By default, it’s set as no.
  • Use Canonical Link Meta Tag For Products:- This field allows the admin to set canonical tag for Product page. If the admin sets this option as yes then canonical URL will apply in product page URL. By default, it’s set as no.
  • Robots Meta Header:- This field allows the admin to tell robots do not index the content of a page, and/or not scan it for links to follow.
  • Edit custom instruction of robots.txt File:- Edit in ROBOTS.txt file
  • Enable Link Rel="next/prev":- This field allows the admin to add pagination to the head of your products list pages. This feature is highly recommended by Google. (DropDown). If the admin selects Yes then add pagination to the head of the product list pages. By default, it’s set as no. This feature adds next and previous links to the category pages. http://www.example.com/page1"> http://www.example.com/page3">
  • Add Canonical URL Meta Header: This field allows the admin to decide whether to set ,eta header for canonical tags. If the admin select a ‘Yes’, then following fields will appear.
    • Use longest product url as canonical: If admin sets a ‘Yes’ to this option, the longest product URL will b set canonical in your store.
    • Associated Products Canonical Tag for Configurable Products:
      • Default: If the admin select this option, canonical tag will be set for configurable product.
      • Parent: If the admin select this option, canonical tag will be set in the parent product of all configurable products.
    • Associated Products Canonical Tag for Grouped Products:
      • Default: If the admin select this option, canonical tag will be set for grouped product.
      • Parent: If the admin select this option, canonical tag will be set in the parent product of all grouped products.
    • Associated Products Canonical Tag for Bundled Products:
      • Default: If the admin select this option, canonical tag will be set for bundled product.
      • Parent: If the admin select this option, canonical tag will be set in the parent product of all bundled products.
  • Cross Domain Canonical URL:
    • Default Store URL: This option allows the admin to set cross-domain canonical tag for default store.
    • Other cross domain store: Admin can set other cross domain store as canonical to other cross domain store.

Extended Settings

  • Page Number for Meta Title: This field allows the admin to add Page Number to the Meta Title. Example: "Page 2 | Meta Title Text"
    • Disabled: Disable the page no. for meta Title.
    • At the beginning: This field allows the admin to add Page Number to the Meta Title. Example: "Page 2 | Meta Title Text"
    • At the end: This field allows the admin to add Page Number to the Meta Title. Example: "Meta Title Text | Page 2"
  • Page number for Meta description: This field allows the admin to add page number to the meta description. Example “PAGE2|Meta description text”
    • Disabled: Disable the page no. for meta description
    • At the beginning: This field allows the admin to add page number to the meta description. Example “PAGE2 | Meta description text”
    • At the end: This field allows the admin to add page number to the meta description. Example “Meta description text | PAGE2”
  • Max Length for Meta Title: This field allows the admin to crop Meta Title using max length value. Recommended length is up to 55 characters. If user sets value less than 25, it will use the recommended value 55.
  • Max Length for Meta description: This field allows the admin to crop Meta Description using max length value. Recommended length up to 150 characters. If the admin sets value less than 25, the recommended value of 150 will be used.Max Length for Product Name: This field allows the admin to crop Product name. If user sets value less than 10, it will use value 25.
  • Max Length for Product Short Description: This field allows the admin to crop Product short description. If the admin sets value less than 25 it will use value 90

SEO friendly URL Settings

  • Remove Parent Category Path for Category URLs:- The admin can remove category path from the category URL. If it is set to yes, it removes the category from the path. For e.g., If in store we have product shoes which are categorised as Men>footwear>shoe>nike, so URL will look like this. www.example.com/Men/footwear>shoes>nike>Product Name, But if it set as no, it will remove all the parent category from the URL and our URL look like:- www.example.com/Productname.html. If the admin sets as NO URL Display as it is.
  • Product URL Key Template:- This field allows the admin to configure the URL key. Product Variable will be used as URL content. The admin can use multiple variables.
Example: {{var product_name}} {{var product_sku}} [For Product Manufacturer {{var product_manufacturer}}] [For color {{var product_color}}] To apply for all products run in ssh php bin/magento emipro:seo --apply-product-url-key-template To Restore all products run in ssh php bin/magento emipro:seo --restore-product-url-key-template Additional info php bin/magento emipro:seo --info

Rich Snippets

Rich Snippets allow displaying additional information about your site's pages in the search results.

Product
  • Force product snippets: This field allows to admin to enable or disable rich snippets.
  • Item Description - This field allows admin to add snippet of product Description or Meta Description. If this option is disabled, then the no description will appear.
  • Item image - This field allows the admin to add snippet of Product image. If the admin selects yes, then the product image snippets will be displayed.
  • Item Availability - This field allows the admin to add snippet of Product stock status. If the admin selects yes, then stock will be displayed in SERP results.
  • Payment Methods - This field allows the admin to add snippets of payment methods.
  • Delivery Methods - This field allows the admin to add snippets of delivery(shipping) methods.
  • Product Category - This field allows the admin to add snippet of Product Category
  • Brand Attribute - This field allows the admin to add an attribute code of the brand. If you want to add a few attributes, use the comma separator. For example: country_of_manufacture, manufacturer.
  • Model Attribute - This field allows the admin to allows adding an Attribute Code of the model. If the admin wants to add few attributes, use the comma separator. For e.g., model, car_model.
  • Color Attribute - This field allows the admin to add an attribute code of the color. If the admin wants to add few attributes, use the comma separator. For e.g, color, car_color.
  • Weight - This field allows the admin to add weight snippet. The admin can set to use Grams, Kilograms or Pounds. (DropDown).
  • Dimensions: If the dimensions are set to yes, following additional fields appear.
    • Unit - If numeric value is used for dimension, the admin can set dimensional unit. For example cm, mm, inch.(TextBox).
    • Height Attribute - This field allows the admin to add an attribute code of the height.(TextBox).
    • Width Attribute - This field allows the admin to add an attribute code of the width.(TextBox).
    • Depth Attribute - This field allows the admin to add an attribute code of the depth.(TextBox). By default it’s no.
Category
  • Category Rich Snippets: This field allows the admin to add Rich snippets to category's pages. Snippets are created using schema.org markup schema and microdata format.(DropDown).
    • Disabled: If it is disabled, then Category Rich Snippets meta information to category pages will be added.
    • Category Rich Snippets for current page :- If this option is enabled, Category Rich Snippets will show the category rating and minimal price based only on the products which are shown on the current page and not rating and price of all products from this category.
    • Category Rich Snippets for current category :- If this option is enabled, Category Rich Snippets will show rating and price of all the products from this category.

    If one of the Category Rich Snippets options is enabled, an additional field will appear:

  • Category Rich Snippets Review Count will be shown: This field allows the admin to set what type of snippets will be shown.
Organization snippets

This feature allows the admin to add store information snippets.

  • Enable Organization snippets - This field allows the admin to enable or disable adding Organization snippets. If this option is enabled, a few additional fields will appear.
  • Name of Organization - This field allows the admin to set the store name.
    • Add Name from Store Information - If this option is selected, store name will be set from Stores > Configuration > General > General > Store Information > Store Name.
    • Add Name manually - This field allows the admin to add name manually in the field Name Text for Organization Rich Snippet.
  • Country Address - This field allows the admin to set the country address.
    • Add Country Address from Store Information - If this option is selected, country address will be set from Stores > Configuration > General > General > Store Information > Country.
    • Add Country Address manually - This field allows the admin to set the country address manually. For example, USA.
  • Locality Address - This field allows the admin to set the locality. Allows to set Locality Address manually. For example, Mountain View.
  • Postal Code - This field allows the admin to set the postal code.
    • Add Postalcode from Store Information - If this option is selected, postal code will be set from Stores > Configuration > General > General > Store Information > ZIP/Postal Code.
    • Add Postal Code Manually. For example, 94043.
  • Street Address - This field allows the admin to set street address.
    • Add Street Address from Store Information - If this option is selected, street address will be set from Stores > Configuration > General > General > Store Information > Street Address.
    • Add Street Address manually - If this option is selected, it allows the admin to set street address manually. For example, 1600 Amphitheatre Pkwy.
  • Telephone Number - This field allows the admin to set the store telephone number.
    • Add Telephone Number from Store Information - If this option is selected, telephone number will be added from Stores > Configuration > General > General > Store Information > Telephone Number.
    • Add Telephone Number manually - If this option is selected, it allows to set telephone number manually.
  • Fax Number - This field allows the admin to set the fax number.
  • Email - set store email.
    • Add Email from Store Email Addresses - If this option is selected, email will be set from Stores > Configuration > General > Store Email Addresses > General Contact > Sender Email.
    • Add Email manually - This field allows the admin to set Email manually
Rich Snippets Breadcrumbs

This feature allows to add Breadcrumbs to rich snippets.

  • Disabled: This feature disables adding Breadcrumbs to rich snippets.
  • BreadCrumb: Individual Breadcrumb will be created for every category
  • BreadCrumb list: Breadcrumb list will be generated for category

Internal Linking Configuration

Go to Store> Setting> SEO Suite PRO> SEO> Autolinks

  • Add Links On :- From this option, the admin can select content type where autolink will be applied (Multiple Selected ListBox)
    • CMS page: If the admin selects this option, autolink will be applied to the CMS page for e.g. ‘About us’ page, ‘Privacy Policy’, etc
    • Category description:- If user selects this option, autolink will be applied to category description to selected store.
    • Product short description:- If user selects this option, autolink will be applied to product short description to selected store.
    • Product Full description:- if user selects this option, autolink will be applied to product full description to selected store.
    • Product attribute:- If user selects this option, autolink will be applied to product attribute name only to selected store.
    • SEO Description :- If user selects this option, autolink will be applied to SEO description to selected store.
  • Don't add links inside tags :- Ignore matching keywords enclosed in selected tags.
  • Links limit per page:- Global limit of the links that should be added on any given page. Leave field empty to disable this limit.

XML SiteMap

User can generate dynamic sitemap.

From this option user can select content type. Only selected type sitemap will be generate E.g User select category then category URL sitemap will be generated.

Category Option
  • Frequency priority: This field allows admin to select how frequently does he want to generate the sitemap.
  • Priority: This field allows the admin to set the priority of the sitemap generation of specific options.
Product Option
  • Frequency priority: This field allows admin to select how frequently does he want to generate the sitemap.
  • Priority: This field allows the admin to set the priority of the sitemap generation of specific options.
CMS Page Option
  • Frequency priority: This field allows admin to select how frequently does he want to generate the sitemap.
  • Priority: This field allows the admin to set the priority of the sitemap generation of specific options.
Generation Settings
  • Enabled: This field allows the admin to enable or disable the sitemap generation.
  • Start Time: This field allows the admin to set the time at which the site map should be generated.
  • Frequency: This field allows admin to select how frequently does he want to generate the sitemap.
  • Error email recipient: This field allows the admin to specify the email id of the recipient.
  • Error email sender: This field allows the admin to select the email sender.
  • Error email template: This field allows the admin to select the email template.
Sitemap file Limit
  • Maximum No of URLs Per File: This field allows the admin to edit the maximum no. of URLs to be included in a single sitemap. Maximum URLs in a single sitemap can be 50,000.
  • Maximum file size: This field allows the admin to specify the maximum file size. The maximum file size can 10485760 or less than that.
Search Engine submission settings
  • Enable Submission to Robots.txt: This field allows the admin to decide if the sitemap URL is to be included in the Robots.txt or not.

Redirect

Go to Marketing>SEO Suite PRO>URL Redirect It is same like Magento Functionality of URL Rewrite but with few advanced features. With this option you may manage mass redirects on your site more efficiently. Redirect Means, if user opens www.abc.com/xyz and we want to redirect user to another domain which is www.abc.com/stuvw, at that time URL redirect option will help us to redirect, this option is to provide mass URL Redirect feature. Add Redirect: The admin can add redirect by clicking this option.

Add Redirect General Configuration

  • Request Url: Redirects if user opens this URL. E.g. '/electronic/mouse/Dell'.
  • You can use wildcards. E.g. '/electronic/mouse/New Arrival/*'.
  • Target Url - Redirect to this from URL from the Request URL.
  • Redirect only if request URL can't be found (404): Redirect will only be triggered if request URL responds with 404 Not Found status.(CheckBox)
  • This is extremely useful for dealing with 404 Not Found issues in Google Webmaster Tools.
  • Comments: This feature is for admin info. You may leave to be visible in admin panel for other authorized backend users to easily understand the purpose of the redirect rule.
  • Status: This field allows the admin to enabled or disabled the redirect rule.
  • Visible in Store View: You may choose store views where redirects will be added.
  • All store view: This option gets applied in all the stores available on website.
  • Default Store View: This option gets applied in selected stores on website.

Import/Export Redirect: User can import list of CSV file for mass redirect. In the ‘Add Redirect’ dropdown, click the Import/Export Redirect button. There are three option available.

  • File upload Button
  • Import redirect
  • Export Redirect

To upload a file, follow the below mentioned steps.

=> File upload option: Choose file

=> Import file button:- After selecting the file, click on the import redirect button and file will be upload.

=> Export Redirect :- create button, User can download the current Redirect data. Using this option the data is downloaded in CSV format.


Sample for bulk upload 

url_from

url_to

is_redirect_only_error_page

Comments

is_active

store_id

www.xyz.com/abc.html

www.xyz.com/pqr.html

1

 

1

0

Rewrite

Go to Marketing > SEO Suite PRO > SEO Rewrite

Rewrites Management allows to configure meta tags, H1 headers, SEO description for any store URLs. All SEO meta tags and descriptions of the rewrited pages gets applied only to the current rewrite page URL, and aren't applied to another store pages (child categories, another layered navigation product URL, etc).
  • Pattern of URL or Path: Pattern of Url of the page for which you want to change SEO values.( TextBox)
  • Can be a full action name or a request path, wildcards are allowed For Example user can put data in the form of :

         /user/login/
         /user/login/account/*  
         user_account_*  
         *?Product=electronic  
         */electronics/cell-phones/ 
         *cell-phones/nokia-2610-phone.html

  • Title:- title of the rewrited store page.(TextBox)
  • Seo Description - allows to add additional SEO information about rewrited URL. This field is not required, but can increase Google indexation.(Textarea)This block is placed on the footer of the rewrited page.
  • Meta Title - meta title of the rewrited store page.(TextBox)
  • Meta Keywords - meta keywords of the rewrited store page.(Textarea)
  • Meta Description - meta description of the rewrited store page.(Textarea)
  • Status- indicates either rewrite is Enabled or disabled.(DropDown)
    • Enable:- It indicates that the rewrite template is enabled.
    • Disable:-It indicates that the rewrite template is disabled.
  • Visible In* - sets store views, for which SEO Rewrite will be applied(ListBox).

Internal Linking

Go to Marketing>SEO Suite PRO>Internal Autolinks

Auto links function allows you to create a set of links and keywords.

For example, you have a page http://example.com/laptops and you wish to promote it by keyword "laptop". After you create an autolink for this keyword, to all words "laptop" at your store - CMS pages, Products or Category descriptions, link will be added. http://example.com/laptops.

This way you can build internal cross links automatically.

  • Keyword: Admin can specify the word which will be replaced by the link.
  • URL: The admin can mention the target URL of the link
  • URL Target: Specifies where the link should be open (in the current window or in the new one)
    • self(In current Window) : When user clicks on the keyword, link opens into current window.
    • Blank(In new Windows): When user clicks on the keyword, Link opens into new tab into the current browser.
  • URL Title - The admin can set URL title
  • Nofollow - It indicates type of the link
    • Enabled: if enabled, nofollow attribute will be added to the link.
    • Disabled: If disabled, dofollow attribute will be added to the link.
  • Number of substitutions: specifies maximum number of keyword replacements in the content of the page. If this number is equal 0, then number of replacements is unlimited.
  • Priority: It sets priority of Autolink template. (If the user gives same number to two Autolink template then the template which is created last that is applied on the page)
  • Occurrence - specifies direction of search for keywords replacement.
    • First:- If user selects this option, the finding of keyword process starting from the first.
    • Last:- If user selects this option, the finding of keyword process starting from the last.
    • Random:- If user selects this option, the finding of keyword process is random. They can find keyword anywhere into the targeted page.
  • Status - indicates either link is enabled or disabled.
    • Enabled:- If the admin selects this option then the template will be applied on targeted URL
    • Disabled:- If the admin selects this option then the template won’t be applied.
  • Active From: Here user can set the starting date - when shall the template be applied
  • Active To: Here user can set the ending date, when the template will be automatically disabled for the targeted URL
  • User can select the path and also use wildcard.
  • Visible in Store View - Choose store views where the links will be added.(Selected List Box)Now, we have to create Autolink Configuration.

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